Video Learning: What we can learn from our Netflix addiction
What do Binge-Watching Netflix and Video Learning have in common? You might be surprised.
Binge-watching – most of us have been guilty of it at one time or another. Whether it’s YouTube, TikTok, or Netflix, binge-watching videos has become an acceptable and fast-growing practice. Why is it a new addiction? Well, the brain releases dopamine, a feel-good hormone, and as each episode progresses more dopamine is released. When the season ends we feel a slump, an actual slump in dopamine production that leaves us feeling lousy. So why can’t we stop our binge-watching? Well, it all goes back to that addictive, dopamine-induced feeling of euphoria that we get with connecting with the characters on-screen. Over time our brains produce less dopamine but our brains want that fix so we continue to binge-watch trying to get that euphoria back.
Video Based Learning
So what does binge-watching have to do with video based learning? EVERYTHING. Video binge-watching is changing our brains and there is no better place to see its effect than the younger generations that are entering the workforce now. Video learning is no longer an option for training employees – it is a basic training need. Your employees prefer watching a training video over reading documents or large amounts of on-screen text.
When you do a side by side comparison between video based learning and traditional classroom training or self-study you will see where video far-out measures its competition.
|Video Based Learning||Instructor Led Training||Self-Study|
|Ability to persuade||Ability to persuade||Not so much|
|Addresses different learning styles of visual, auditory and kinesthetic learners||Possible but difficult for one person to do in a classroom without careful instructional planning||Addresses visual only|
|Learners can use their laptop, smartphone and study on the go||Learning must take place in a classroom||You can take the manual with you|
|Supports on-demand, bite-sized microlearning, teaching at the moment of need||Does not support on-demand learning since rooms have to be reserved and learners have to sign-up||Does not support on-demand, bite-sized microlearning, teaching at the moment of need as there is no instructor|
|Cost-effective because investment price of 1 video can be spread out across hundreds of employees||Not cost effective when calculating room fees, salary of face-to-face trainers and time and money spent traveling||Cost effective approach but little oversight and costs could escalate due to printing and shipping of training manuals|
Benefits of Video Based Learning
While video based learning may have you counting the cost savings it, more importantly, offers an even better benefit to your bottom line = shorter time requirements. Time is money in any business and video training gives us efficiency. Our brain is able to process visual information faster than text and the images are stored in our long term memory. According to MIT neuroscientists, the brain can process images in as few as 13 milliseconds! In other words, watching a video lesson helps you spend less time learning the material and keep it in memory longer.
Video learning works from a human perspective because we respond to and process visual data better than any other type of data. In fact, the human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual. What does this mean for training and development? Humans are visual by nature, so we can use this skill to enhance data processing and organizational effectiveness.
The second benefit of video based learning is scheduling. There are no schedule conflicts when you are talking about on-demand video learning. You don’t have to send out pesky training reminders, travel notes, and Google directions for the training session. There is no need to have employees travel to one site location or to conduct live webinars that might interfere with client meetings or sales. Instead, employees can watch a video anytime and anywhere it’s convenient for them: when they have a few extra minutes between tasks, when working from home, or even on the commute to or from the office.
The third benefit is that video learning can be implemented in almost any work environment. Instructional based videos can be made on almost any topic. Whether you are showing students how to complete a chemistry experiment or you are training employees in a variety of computer programs, soft skills or compliance topics. But what you don’t want to do is becoming a talking head that employees start to tune out. In my next blog, I will discuss what you need to know and do to create engaging video based learning content.